Rare Disease · United Kingdom · In-Market

UK PNH Pricing Strategy Model

NICE has cleared every modern PNH anti-complement therapy, from ravulizumab to crovalimab, through the standard £20,000-30,000 Technology Appraisal route rather than the more generous Highly Specialised Technologies threshold, each via a confidential patient access scheme.

12-sheet modelStandard STA precedentIn-MarketUpdated Q3 2026
Market United States Germany United Kingdom France GCC (Gulf) Stage
The Landscape

Despite PNH being rare enough to qualify on prevalence, NICE has appraised every modern anti-complement therapy through the standard £20,000-30,000 Technology Appraisal route, not the Highly Specialised Technologies threshold, so a new entrant must defend its price against the confidential-PAS precedent set by ravulizumab, pegcetacoplan and iptacopan.

NICE runs two appraisal tracks for ultra-rare conditions: the standard Technology Appraisal, which applies a £20,000 to £30,000 QALY threshold, and the Highly Specialised Technologies route, which applies a far higher £100,000 to £300,000 threshold reserved for the very rarest conditions. PNH sits close to the prevalence boundary, but in practice NICE has routed every modern anti-complement therapy through the standard track. Ravulizumab was recommended under TA698 in 2021, then pegcetacoplan under TA778 and iptacopan under TA1000, each an ordinary single technology appraisal cleared at the standard threshold rather than the HST band. Eculizumab, the original C5 inhibitor, predates these and was commissioned directly by NHS England as a highly specialised service rather than through a numbered NICE appraisal.

That consistency is the pricing problem for any new entrant. A £20,000 to £30,000 threshold, roughly a tenth as forgiving as the HST band, is the bar ravulizumab, pegcetacoplan and iptacopan each had to clear, and each did so through a confidential patient access scheme discount off a high list price rather than through a lower list price. Crovalimab took a different route: a NICE cost-comparison appraisal (TA1019, November 2024) that recommended it as lower-cost than the C5 incumbents rather than re-litigating the cost-effectiveness case. A new anti-complement drug therefore has to model three things at once: the discount depth needed to clear the standard threshold, the confidential-PAS precedent the incumbents have already set, and whether a cost-comparison positioning against an existing agent is available instead. Our price ladder models each against the ravulizumab, pegcetacoplan and iptacopan comparator set.

£20K–30K
NICE standard Technology Appraisal QALY threshold every modern PNH anti-complement drug has been cleared against
4 of 4
modern PNH anti-complement therapies routed through the standard STA route, not HST (ravulizumab, pegcetacoplan, iptacopan, crovalimab)
TA698 · TA778 · TA1000
the standard NICE appraisals that set the PNH pricing precedent
TA1019
NICE cost-comparison appraisal through which crovalimab was recommended as lower-cost than the C5 incumbents (Nov 2024)
PRICE LADDER MECHANICS

UK PNH pricing — every modern anti-complement drug cleared the standard NICE threshold

AgentNICE RouteQALY ThresholdUK Access Status
Ravulizumab (Ultomiris)Standard Technology Appraisal (TA698)£20,000–30,000Recommended, confidential PAS; the most-used C5 inhibitor
Pegcetacoplan (Aspaveli)Standard Technology Appraisal (TA778)£20,000–30,000Recommended for residual anaemia after a C5 inhibitor
Iptacopan (Fabhalta)Standard Technology Appraisal (TA1000)£20,000–30,000Recommended, confidential commercial arrangement
Crovalimab (Piasky)Cost-comparison appraisal (TA1019)cost-comparison vs C5 incumbentsRecommended Nov 2024 as lower-cost than eculizumab/ravulizumab; SC every 4 weeks
Eculizumab (Soliris)NHS England highly specialised commissioningcommissioned directlyOriginal C5 inhibitor, ~15 designated PNH centres

Sources: NICE TA698 ravulizumab for PNH (2021); NICE TA778 pegcetacoplan for PNH; NICE TA1000 iptacopan for PNH; NICE TA1019 crovalimab for PNH (cost comparison, 2024); NHS England Highly Specialised Services specification for PNH.

Commercial Questions

What this model answers

Every section answers a named commercial question your team is asking, scoped to your asset.

01
Why has NICE never used the generous Highly Specialised Technologies threshold for PNH, despite the disease's rarity?

Delivers

  • The prevalence and precedent logic behind NICE routing every modern PNH anti-complement drug through the standard Technology Appraisal
  • what that means for the threshold a new entrant must clear
02
What discount would a new anti-complement drug need to clear the £20,000-30,000 standard threshold against the incumbent PAS-negotiated prices?

Delivers

  • Price ladder modelling against the standard NICE ICER threshold
  • confidential-PAS discount scenarios benchmarked to the ravulizumab, pegcetacoplan and iptacopan precedent
03
Could a cost-comparison appraisal, the route crovalimab took via TA1019, be faster than defending a full cost-utility case?

Delivers

  • How a NICE cost-comparison appraisal works, when an anti-complement entrant can position as non-inferior to an existing comparator, and the pricing implication versus a full cost-utility submission

Custom model delivered in 72 hours.

Commission This Model
Contents

What's inside

Rare Disease · 24–32 pp · In-Market · Analyst report + Excel model + PowerPoint readout

1 The Binding Constraint 2 pp
  • Why the standard £20,000-30,000 STA threshold, not the HST band, is the bar every PNH price must clear
  • Pressure-tested against the ravulizumab, pegcetacoplan and iptacopan appraisal record before the rest of the model is built out
2 Price Ladder — Standard NICE TA Threshold 3 pp
  • How the £20,000-30,000 standard threshold is calculated and where the incumbent PAS-negotiated prices sit against it
  • What a new entrant's list price and net price would need to be to clear the same bar
3 ERP Basket & International Reference Risk 3 pp
  • Which markets could reference a UK PAS-negotiated price
  • Sequencing risk if a UK discount undercuts the German AMNOG outcome, or vice versa
4 Analogue Benchmarks — Anti-Complement Class Pricing 3 pp
  • Ravulizumab, pegcetacoplan, eculizumab and iptacopan pricing as the comparator set
  • What the analogue class supports for a new entrant's defensible price
5 Value-Based ICER at the Standard Threshold 3 pp
  • Modelling a new entrant's ICER against the £20,000-30,000 standard band
  • Where quality-of-life evidence is strong enough to defend a premium within that band
6 GTN Waterfall & PAS Discount Scenarios 3 pp
  • Statutory and PAS-negotiated discount components decomposed line by line
  • The discount depth needed to clear the standard threshold at a given list price
7 Launch Sequencing & Revenue Scenarios 4 pp
  • Sequencing recommendation across a full cost-utility STA versus a cost-comparison appraisal positioning
  • Conservative, base and aggressive revenue scenarios under each route
8 Client Alignment Questions 2 pp
  • The open pricing questions your team must close before the UK launch price is locked
  • Structured for an internal pricing committee session
Appendix and source ledger included · 45-minute analyst readout included with delivery
Formats

Included with every brief

PDF
PDF Brief
Pricing Strategy Brief — Complete Edition
PDF methodology brief accompanying the 12-sheet pricing model: price ladder, ERP basket, ICER, and GTN waterfall for PNH UK.
XLS
Excel Model
Pricing Strategy Model — Excel
12-sheet editable model: Price Ladder, ERP Basket, Analogue Benchmarks, Value-Based ICER, GTN Waterfall, Launch Sequencing, Revenue Scenarios, Sensitivity, HTA Landscape, QC, Sources.
Methodology

How AXLRx builds this model

Prepared by MoatRx analysts.

Every AXLRx pricing model is built from primary regulatory sources (NICE, MHRA, NHS England) and live technology-appraisal documentation, not secondary summaries. Findings are independently verified before inclusion.

PNH UK pricing sources: NICE TA698 (ravulizumab), TA778 (pegcetacoplan) and TA1000 (iptacopan), NICE TA1019 (crovalimab, a cost-comparison appraisal), and the NHS England Highly Specialised Services specification for PNH. Each appraisal was checked to confirm the standard Technology Appraisal route and threshold, not the Highly Specialised Technologies band.

  • NICE standard Technology Appraisal QALY threshold range verified against NICE methods guidance
  • Ravulizumab TA698, pegcetacoplan TA778 and iptacopan TA1000 confirmed as standard single technology appraisals against live NICE guidance
  • Crovalimab's NICE recommendation via the TA1019 cost-comparison appraisal verified against live NICE guidance
  • New-entrant pricing benchmarked against the confidential-PAS precedent set by the incumbent anti-complement appraisals
FAQ

Frequently asked questions

Deliverables
What formats are included with every model?
Every commissioned Pricing Strategy Model includes an editable 12-sheet Excel model (Price Ladder, ERP Basket, Analogue Benchmarks, Value-Based ICER, GTN Waterfall, Launch Sequencing, Revenue Scenarios, Sensitivity, HTA Landscape, QC, Sources) and a PDF methodology brief — no PowerPoint deck, since a pricing model is built to be worked in directly, not presented from. An optional 45-minute analyst readout call is included.
Sources
How is the pricing evidence verified?
AXLRx builds from primary sources only — regulatory databases (MHRA, NICE, NHS England), HTA body publications, and live technology-appraisal tracking. No secondary summaries or market research reports. Every reference price, threshold, and ICER input is independently verified before inclusion.
Customisation
Can I model a specific market basket or comparator set?
Yes. The intake form captures your indication, target market basket, comparator class, and WTP threshold. A scoping call confirms scope before research starts. Commission via the intake form to start.
Get Started

Commission this model

AXLRx delivers PNH pricing strategy models built for market access and pricing teams navigating NICE's standard Technology Appraisal threshold and cost-comparison appraisal dynamics. Custom model in 72 hours.

1
Submit your request

Specify your indication, market basket, and comparator scope.

2
Scoping call

AXLRx analyst confirms pricing mechanism assumptions and WTP threshold before building.

3
Delivery

Research-verified pricing model in 72 hours with optional analyst readout.