Rare Disease · France · In-Market

FR PNH Pricing Strategy Model

HAS splits PNH into two tracks: ravulizumab holds SMR important and first-line, priced at €14,988.66 per 1100mg vial. Iptacopan cleared only ASMR III, restricted to second-line, its €29,590.96 box price negotiated against a manufacturer-declared population of 270 patients.

12-sheet modelSMR/ASMR two-track pricingIn-MarketUpdated Q3 2026
Market United States Germany United Kingdom France GCC (Gulf) Stage
The Landscape

HAS split PNH into two pricing tracks: ravulizumab's SMR important, first-line rating against iptacopan's ASMR III, second-line-only restriction, negotiated by CEPS against a manufacturer-declared population of just 270 patients.

France assesses PNH therapies on two separate scales, not one. SMR (Service Médical Rendu), the actual medical benefit rating that sets the statutory reimbursement rate, rated ravulizumab (Ultomiris) important, and HAS positions it as first-line therapy, citing its every-eight-week dosing advantage over eculizumab's every-two-week schedule. ASMR (Amélioration du Service Médical Rendu), the added-value rating that anchors CEPS price negotiation, rated iptacopan (Fabhalta) III, a moderate improvement, in HAS's 5 December 2024 economic opinion, but restricted that rating to second-line use only, for adult patients with persistent hemolytic anaemia, haemoglobin below 10 g/dL, after at least six months on a C5 complement inhibitor.

That two-tier split shapes the price CEPS negotiates for each drug. Ravulizumab's published price, €14,988.66 for the 1100mg vial and €4,087.82 for the 300mg vial, applies across an unrestricted first-line population. Iptacopan's published price, €29,590.96 per box of 56 tablets, was negotiated against a target population the manufacturer itself estimated at only 270 patients nationally. Iptacopan reached French patients before that negotiation even closed: HAS's Collège granted an accès précoce (AP1) authorisation on 2 May 2024, fifteen days ahead of the drug's EU-wide marketing authorisation, with rebates accruing on invoiced turnover, capped at up to 80 percent, from day one. The definitive ASMR rating did not land until seven months later. A pricing strategy built on the US or UK label alone would miss both the second-line restriction and the accès précoce timeline that precedes it.

ASMR III
HAS rating for iptacopan, moderate improvement, restricted to second-line use in its 5 December 2024 economic opinion
270
patients nationally, the manufacturer's own estimated target population CEPS negotiated iptacopan's price against
€29,590.96
iptacopan's published reimbursement price ex-tax per box of 56 tablets
up to 80%
cap on accès précoce rebates as a share of invoiced turnover, accruing from day one of iptacopan's AP1 authorisation
TWO-TRACK PRICING

France PNH pricing — ravulizumab's first-line SMR-important track versus iptacopan's second-line ASMR III track

AgentSMRASMRPositionPublished Price
Ultomiris (ravulizumab)ImportantFirst-line€14,988.66 (1100mg) / €4,087.82 (300mg)
Fabhalta (iptacopan)III (moderate)Second-line only (Hb <10 g/dL, ≥6mo prior anti-C5)€29,590.96 per box of 56 tablets

Sources: HAS Commission de la Transparence, Avis économique FABHALTA (iptacopan), 5 décembre 2024; HAS Commission de la Transparence, ULTOMIRIS (ravulizumab); HAS, Décision n°2024.0128/DC/SEM du 2 mai 2024; French public medicines database (base-donnees-publique.medicaments.gouv.fr).

Commercial Questions

What this model answers

Every section answers a named commercial question your team is asking, scoped to your asset.

01
Why did HAS restrict iptacopan to second-line use while ravulizumab holds an unrestricted first-line SMR important rating?

Delivers

  • HAS's two-track SMR/ASMR assessment
  • the Hb <10 g/dL and six-month prior anti-C5 criteria gating iptacopan's second-line eligibility
  • the every-eight-week dosing rationale behind ravulizumab's first-line position
02
What does iptacopan's accès précoce (AP1) authorisation mean for a new entrant's launch timing and effective price before the definitive CEPS negotiation closes?

Delivers

  • The AP1 pre-AMM mechanism and its 2 May 2024 authorisation date, 15 days ahead of EU marketing authorisation
  • the seven-month gap to the definitive ASMR rating
  • the rebate mechanism reconciling the indicative price to the definitive CEPS price
03
What price should a new PNH entrant expect from CEPS, and how does a 270-patient target population change the negotiation calculus?

Delivers

  • Iptacopan's €29,590.96 negotiated price against its 270-patient target population
  • ravulizumab's weight-based €14,988.66/€4,087.82 pricing as the first-line comparator
  • the rebate cap of up to 80 percent of invoiced turnover

Custom model delivered in 72 hours.

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Contents

What's inside

Rare Disease · 24–32 pp · In-Market · Analyst report + Excel model + PowerPoint readout

1 The Binding Constraint 2 pp
  • Why HAS's two-track SMR/ASMR split, not a single technology appraisal, determines iptacopan's negotiated price
  • Pressure-tested against the ravulizumab first-line precedent before the rest of the model is built out
2 Price Ladder — CEPS ASMR-Anchored Negotiation 3 pp
  • How CEPS anchors price negotiation to the ASMR rating and the target population size
  • Where iptacopan's 270-patient population changes the standard negotiation levers
3 SMR vs ASMR — France's Two-Track HTA Assessment 3 pp
  • Why ravulizumab cleared SMR important and first-line while iptacopan cleared only ASMR III, second-line
  • The Hb <10 g/dL and six-month prior anti-C5 eligibility gate
4 Accès Précoce — AP1/AP2 Rebate Mechanism 3 pp
  • Iptacopan's AP1 authorisation, 2 May 2024, 15 days ahead of EU marketing authorisation
  • The rebate mechanism accruing on invoiced turnover, capped at up to 80 percent, before the definitive CEPS price lands
5 Analogue Benchmarks — Anti-Complement Class French Pricing 3 pp
  • Ravulizumab's weight-based €14,988.66/€4,087.82 pricing as the first-line comparator
  • What the analogue class supports for a new entrant's defensible price
6 GTN Waterfall & Rebate Reconciliation 3 pp
  • The indicative accès précoce price, rebate layer, and definitive CEPS price decomposed line by line
  • The reconciliation mechanism once the standard SMR/ASMR appraisal closes
7 Launch Sequencing & Revenue Scenarios 4 pp
  • Sequencing recommendation across the accès précoce window and the definitive CEPS negotiation
  • Conservative, base, and aggressive revenue scenarios tied to the target population size
8 Client Alignment Questions 2 pp
  • The open pricing questions your team must close before the France launch price is locked
  • Structured for an internal pricing committee session
Appendix and source ledger included · 45-minute analyst readout included with delivery
Formats

Included with every brief

PDF
PDF Brief
Pricing Strategy Brief — Complete Edition
PDF methodology brief accompanying the 12-sheet pricing model: CEPS price ladder, SMR/ASMR two-track assessment, accès précoce rebate mechanism, and GTN waterfall for PNH France.
XLS
Excel Model
Pricing Strategy Model — Excel
12-sheet editable model: Price Ladder, SMR/ASMR Assessment, Accès Précoce Rebate Tracker, Analogue Benchmarks, GTN Waterfall, Launch Sequencing, Revenue Scenarios, Sensitivity, HTA Landscape, QC, Sources.
Methodology

How AXLRx builds this model

Prepared by MoatRx analysts.

Every AXLRx pricing model is built from primary regulatory sources, HAS Commission de la Transparence opinions and CEPS pricing documentation, not secondary summaries. Findings are independently verified before inclusion.

PNH France pricing sources: HAS Commission de la Transparence economic opinion for iptacopan (5 December 2024), HAS Commission de la Transparence documentation for ravulizumab, HAS's accès précoce decision n°2024.0128/DC/SEM (2 May 2024), and the French public medicines database for reimbursement pricing.

  • Iptacopan's ASMR III rating and second-line restriction verified against the live HAS Commission de la Transparence economic opinion
  • Ravulizumab's SMR important rating and first-line status verified against HAS Commission de la Transparence documentation
  • Accès précoce authorisation date and rebate cap verified against HAS decision n°2024.0128/DC/SEM and the Ministère de la Santé's remises/majoration procedure sheet
FAQ

Frequently asked questions

Deliverables
What formats are included with every model?
Every commissioned Pricing Strategy Model includes an editable 12-sheet Excel model (Price Ladder, SMR/ASMR Assessment, Accès Précoce Rebate Tracker, Analogue Benchmarks, GTN Waterfall, Launch Sequencing, Revenue Scenarios, Sensitivity, HTA Landscape, QC, Sources) and a PDF methodology brief, no PowerPoint deck, since a pricing model is built to be worked in directly, not presented from. An optional 45-minute analyst readout call is included.
Sources
How is the pricing evidence verified?
AXLRx builds from primary sources only, HAS Commission de la Transparence opinions, CEPS pricing documentation, and the French public medicines database. No secondary summaries or market research reports. Every reference price, rating, and rebate mechanism input is independently verified before inclusion.
Customisation
Can I model a specific comparator set or target population?
Yes. The intake form captures your indication, target population, and comparator class. A scoping call confirms scope before research starts. Commission via the intake form to start.
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AXLRx delivers PNH pricing strategy models built for market access and pricing teams navigating France's two-track SMR/ASMR system and accès précoce rebate mechanism. Custom model in 72 hours.

1
Submit your request

Specify your indication, market basket, and comparator scope.

2
Scoping call

AXLRx analyst confirms pricing mechanism assumptions and target population before building.

3
Delivery

Research-verified pricing model in 72 hours with optional analyst readout.