Rare Disease · United States · In-Market

US PNH Pricing Strategy Model

Iptacopan's ~$550,000 annual WAC sits roughly 71% above ICER's own $156,000-157,000 value-based benchmark, yet the orphan-drug exclusion keeps anti-C5 incumbents priced outside IRA's reach entirely, the two forces any new US PNH entrant must price against.

12-sheet modelICER benchmark vs. orphan-drug exclusionIn-MarketUpdated Q3 2026
Market United States Germany United Kingdom France GCC (Gulf) Stage
The Landscape

Iptacopan's estimated $550,000 annual WAC sits roughly 71% above ICER's own $156,000-157,000 value-based benchmark, while the orphan-drug exclusion keeps ravulizumab and eculizumab entirely outside IRA Medicare price negotiation.

The Inflation Reduction Act created Medicare drug price negotiation, but the orphan-drug exclusion removes an entire class from its reach. A drug qualifies for the exclusion if it carries only orphan-designated indications and no non-orphan indication; the 2025 One Big Beautiful Bill Act broadened that definition, and it captures the full anti-C5 franchise, PNH, atypical HUS, generalized myasthenia gravis, and neuromyelitis optica spectrum disorder, for both ravulizumab (Ultomiris) and eculizumab (Soliris). Neither drug appears on any CMS Medicare Drug Price Negotiation Program selected-drug list published to date (IPAY 2026, 2027, or 2028). Eculizumab carries a second structural bar: FDA-approved interchangeable biosimilars, Bkemv and Epysqli, both cleared in 2024, which affect its negotiation-eligibility calculus independently of the orphan exclusion. The result is a price anchor that does not reset the way it would for a non-orphan biologic at the same revenue scale.

Absent a negotiated ceiling, ICER's advisory cost-effectiveness assessment is the closest thing the US market has to a formal value benchmark, and it is not favorable to the newest entrant. ICER's March 2024 evidence report on iptacopan versus C5 inhibitors in EVH-experienced PNH patients rated the drug Promising but Inconclusive and set a health-benefit price benchmark of $156,000 to $157,000 annually, against iptacopan's own approximately $550,000 WAC, a gap that implies roughly a 71% discount before the drug would clear ICER's own cost-effectiveness bar. Benefit routing compounds the pricing problem: Ultomiris, Soliris, and Piasky are administered products that route through Medicare Part B, where dual-eligible beneficiaries carry no copay, while Fabhalta, an oral agent, routes through Part D, exposing beneficiaries to the redesigned benefit's annual out-of-pocket cap instead. No major commercial payer, UnitedHealthcare, CVS/Aetna, Cigna, Anthem, or Humana, had published a formal IV-to-oral switch protocol as of mid-2024; each anchors prior authorization on an LDH threshold of at least 1.5 times the upper limit of normal plus a FLAER clone of 10% or more. Our price ladder models what a new entrant would need to concede against the ICER benchmark, and where Part B versus Part D routing changes the practical net price a payer will actually accept.

~$550K
iptacopan's estimated annual WAC (ICER PNH Evidence Report, March 2024)
$156K–157K
ICER's health-benefit price benchmark for iptacopan, the gap a new entrant must also clear
Excluded
anti-C5 agents' IRA Medicare negotiation status under the orphan-drug exclusion (broadened by the 2025 OBBBA)
Part B vs. Part D
benefit routing split between IV/SC anti-C5 agents and oral iptacopan
PRICE LADDER & IRA STATUS

US PNH pricing — iptacopan's WAC against ICER's value benchmark, and the orphan-drug exclusion holding anti-C5 outside IRA's reach

AgentBenefit RoutingIRA StatusWAC / ICER Status
Ultomiris (ravulizumab)Medicare Part B (IV q8w)Excluded, orphan-only under OBBBA 2025; not on any CMS selected-drug list~$575,000/yr WAC (analogue benchmark)
Soliris (eculizumab)Medicare Part B (IV q2w)Excluded, orphan-only; also barred by approved biosimilars (Bkemv, Epysqli 2024)WAC not separately detailed in source research base
Fabhalta (iptacopan)Medicare Part D (oral)Excluded, orphan-only; not on any CMS selected-drug list~$550,000/yr WAC vs. ICER's $156K-157K benchmark (Mar 2024)
Piasky (crovalimab)Medicare Part B (SC q4w)Excluded, orphan-only anti-C5Not separately assessed by ICER

Sources: ICER PNH Evidence Report (Iptacopan and Danicopan), March 13, 2024; CMS Medicare Drug Price Negotiation Program selected-drug lists (IPAY 2026-2028) and OBBBA orphan-exclusion guidance; FDA Drugs@FDA; FDA biosimilar approvals (Bkemv, Epysqli).

Commercial Questions

What this model answers

Every section answers a named commercial question your team is asking, scoped to your asset.

01
Why does the orphan-drug exclusion keep ravulizumab and eculizumab out of IRA Medicare negotiation, and what does that mean for a new entrant's price anchor?

Delivers

  • Orphan-exclusion mechanics under the 2025 OBBBA
  • the biosimilar-driven eligibility bar unique to eculizumab
  • what a stable, non-negotiated anti-C5 anchor means for a new entrant's launch price
02
What discount would a new entrant need to concede to clear ICER's $156,000-157,000 value-based benchmark at a WAC comparable to iptacopan's ~$550,000?

Delivers

  • Price ladder modelling against ICER's March 2024 benchmark
  • gross-to-net discount scenarios
  • the gap between list price and a benchmark-clearing net price
03
How does Medicare Part B vs. Part D benefit routing change the practical net price a payer will accept for an IV/SC agent versus an oral agent?

Delivers

  • Part B dual-eligible no-copay dynamics vs. Part D redesigned-benefit OOP exposure
  • PA criteria at the top five US commercial payers
  • the sequencing implication for a Part D-routed launch

Custom model delivered in 72 hours.

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Contents

What's inside

Rare Disease · 24–32 pp · In-Market · Analyst report + Excel model + PowerPoint readout

1 The Binding Constraint 2 pp
  • Why the ICER value gap and the orphan-drug IRA exclusion, not a single negotiated ceiling, set the US PNH pricing problem
  • Pressure-tested against iptacopan's own $550K WAC and ICER's $156K-157K benchmark before the rest of the model is built out
2 Price Ladder — WAC vs. ICER Value-Based Benchmark 3 pp
  • How iptacopan's approximately $550,000 WAC compares to ICER's $156,000-157,000 health-benefit price benchmark
  • Where a new entrant's list price would need to land to close that roughly 71% gap
3 Orphan-Drug Exclusion & IRA Non-Negotiation 3 pp
  • Why the 2025 OBBBA-broadened orphan exclusion keeps ravulizumab and eculizumab off every CMS selected-drug list (IPAY 2026-2028)
  • The separate biosimilar-driven eligibility bar unique to eculizumab (Bkemv, Epysqli)
4 Analogue Benchmarks — Anti-Complement Class US Pricing 3 pp
  • Ravulizumab and eculizumab WAC as the incumbent comparator set
  • What the analogue class supports for a new entrant's own defensible US price
5 Value-Based ICER Assessment 3 pp
  • ICER's March 2024 Promising but Inconclusive rating for iptacopan versus C5 inhibitors in EVH-experienced patients
  • Where the quality-of-life evidence is strong enough to argue for a narrower value gap
6 GTN Waterfall & Part B/Part D Routing 3 pp
  • Statutory, PBM-rebate, and benefit-routing discount components decomposed line by line
  • How Part B's dual-eligible no-copay dynamic and Part D's redesigned OOP cap change the practical net price by channel
7 Launch Sequencing & Revenue Scenarios 4 pp
  • Sequencing recommendation against the top five US commercial payers' LDH/FLAER-based PA criteria
  • Conservative, base, and aggressive revenue scenarios under the ICER-benchmark gap
8 Client Alignment Questions 2 pp
  • The open pricing questions your team must close before the US launch price is locked
  • Structured for an internal pricing committee session
Appendix and source ledger included · 45-minute analyst readout included with delivery
Formats

Included with every brief

PDF
PDF Brief
Pricing Strategy Brief — Complete Edition
PDF methodology brief accompanying the 12-sheet pricing model: price ladder, orphan-drug exclusion/IRA analysis, ICER value benchmark, and GTN waterfall for PNH US.
XLS
Excel Model
Pricing Strategy Model — Excel
12-sheet editable model: Price Ladder, Orphan-Exclusion/IRA Tracker, Analogue Benchmarks, Value-Based ICER, GTN Waterfall, Part B/D Routing Model, Launch Sequencing, Revenue Scenarios, Sensitivity, HTA Landscape, QC, Sources.
Methodology

How AXLRx builds this model

Prepared by MoatRx analysts.

Every AXLRx pricing model is built from primary regulatory and HTA sources, FDA, CMS, and ICER evidence reports, not secondary summaries. Findings are independently verified before inclusion.

PNH US pricing sources: ICER PNH Evidence Report (Iptacopan and Danicopan), March 13, 2024; CMS Medicare Drug Price Negotiation Program selected-drug lists (IPAY 2026-2028) and OBBBA orphan-exclusion guidance; FDA Drugs@FDA; FDA biosimilar approvals (Bkemv, Epysqli); major US commercial payer PA policy documents (UHC, CVS/Aetna, Cigna, Anthem, Humana).

  • Iptacopan's estimated $550,000 annual WAC and ICER's $156,000-157,000 value-based benchmark verified against the ICER PNH Evidence Report, March 2024
  • Anti-C5 orphan-drug exclusion status and OBBBA 2025 broadening verified against CMS selected-drug lists (IPAY 2026-2028) and OBBBA orphan-exclusion guidance
  • Eculizumab's biosimilar-driven eligibility bar verified against FDA biosimilar approvals for Bkemv and Epysqli (2024)
  • Part B vs. Part D benefit routing and commercial payer PA criteria verified against CMS drug classification criteria and current payer coverage policy documents (UHC, CVS/Aetna, Cigna, Anthem, Humana)
FAQ

Frequently asked questions

Deliverables
What formats are included with every model?
Every commissioned Pricing Strategy Model includes an editable 12-sheet Excel model (Price Ladder, Orphan-Exclusion/IRA Tracker, Analogue Benchmarks, Value-Based ICER, GTN Waterfall, Part B/D Routing Model, Launch Sequencing, Revenue Scenarios, Sensitivity, HTA Landscape, QC, Sources) and a PDF methodology brief, no PowerPoint deck, since a pricing model is built to be worked in directly, not presented from. An optional 45-minute analyst readout call is included.
Sources
How is the pricing evidence verified?
AXLRx builds from primary sources only, FDA regulatory records, CMS Medicare Drug Price Negotiation Program documentation, and ICER evidence reports. No secondary summaries or market research reports. Every WAC estimate, benchmark, and exclusion determination is independently verified before inclusion.
Customisation
Can I model a specific market basket or comparator set?
Yes. The intake form captures your indication, target payer mix, comparator class, and WTP threshold. A scoping call confirms scope before research starts. Commission via the intake form to start.
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AXLRx delivers PNH pricing strategy models built for market access and pricing teams navigating the US orphan-drug IRA exclusion and ICER value-benchmark dynamics. Custom model in 72 hours.

1
Submit your request

Specify your indication, market basket, and comparator scope.

2
Scoping call

AXLRx analyst confirms pricing mechanism assumptions and WTP threshold before building.

3
Delivery

Research-verified pricing model in 72 hours with optional analyst readout.