Rare Disease · United States · In-Market

US Myasthenia Gravis Pricing Strategy Model

ICER priced efgartigimod's value at $18,300-28,400 a year, under half its ~$418,400 assumed launch price, and that gap is hardening into a three-tier step-edit staircase across US commercial and Part B plans.

8-sheet modelICER value-based pricingIn-MarketUpdated Q3 2026
Market United States United Kingdom GCC (Gulf) Stage
The Landscape

US gMG pricing isn't set by clinical differentiation alone. ICER's value-based benchmark, at under half of both approved agents' assumed price, is the ceiling every new entrant is measured against inside a hardening three-tier step-edit.

Commercial plans are building a three-tier access staircase in generalised myasthenia gravis. Tier one is traditional therapy: pyridostigmine plus at least one immunosuppressant (azathioprine, mycophenolate, or prednisone). Failure of that regimen opens tier two, the FcRn antagonists efgartigimod and rozanolixizumab, which carry broad generalised-MG labels with no serology restriction. Tier three is the C5 complement inhibitors, which require AChR-antibody positivity and, at many plans, prior failure or intolerance of an FcRn agent first. ICER's 2021 review, which assessed eculizumab and efgartigimod in the anti-AChR-antibody-positive population, set efgartigimod's value-based price at $18,300-28,400 a year and eculizumab's at $13,200-19,400, against assumed prices of roughly $418,400 and $470,200 respectively, both judged low long-term value for money.

Efgartigimod's cycle-dosing model is the distinctive payer-economics feature a pricing strategy has to reckon with: four weekly infusions per cycle, with cycle frequency driven by clinical response rather than a fixed annual schedule. Typical net annual cost lands near $225,000, varying with the number of cycles a given patient needs, and Part B benefit routing adds per-cycle prior-authorisation and MG-ADL or QMG documentation burden rather than a single annual approval. Rozanolixizumab and zilucoplan entered in 2023 without their own ICER assessment, pricing into the same staircase that efgartigimod's review already defined. UCB's dual-asset position, an FcRn agent and a C5 agent both in market, means it participates on whichever side of the step-edit a payer imposes.

$18-28K vs $418K
ICER's efgartigimod value-based price range vs its assumed WAC, judged 'low' long-term value for money (ICER 2021)
$13-19K vs $470K
eculizumab's ICER value-based price range vs its ~$470,200 WAC, the second 'low' value verdict in the same 2021 review
~$225K
efgartigimod's typical annual net cost under cycle dosing, varying with the number of clinically-driven cycles a patient needs
3-tier
step-edit staircase now standard across US commercial plans: traditional immunosuppression, then FcRn antagonist, then AChR+-restricted C5 inhibitor
PRICE LADDER MECHANICS

US gMG pricing — the three-tier step-edit staircase and its ICER-set ceiling

TierAgent(s)ICER Value-Based PriceAssumed / WAC Price
1 — Traditional immunosuppressionPyridostigmine + azathioprine/MMF/prednisoneNot assessed (generic backbone)Low-cost generic; no PA beyond diagnosis
2 — FcRn antagonistEfgartigimod, rozanolixizumab$18,300-28,400/yr (efgartigimod, ICER 2021)Efgartigimod ~$418,400/yr assumed price
3 — C5 inhibitor (AChR+ only)Zilucoplan, eculizumab, ravulizumab$13,200-19,400/yr (eculizumab, ICER 2021)Eculizumab $470,200/yr WAC

Sources: ICER 2021 — Eculizumab and Efgartigimod for the Treatment of Myasthenia Gravis: Final Evidence Report; FDA Drugs@FDA label serology restrictions; efgartigimod net-price reporting in trade press 2023.

Commercial Questions

What this model answers

Every section answers a named commercial question your team is asking, scoped to your asset.

01
What price does ICER's value-based benchmark actually support, and how far below WAC does a new gMG agent need to land to avoid the same 'low value' verdict?

Delivers

  • ICER's 2021 efgartigimod and eculizumab value-based price ranges
  • the assumed-price-to-VBP gap for each
  • the pricing ceiling a new entrant should model against
02
How does the three-tier FcRn-to-C5 step-edit change the addressable population and net-price economics for a new entrant at each tier?

Delivers

  • Step-edit architecture and PA criteria by tier
  • AChR-antibody-positive gating for the C5 tier
  • the population-versus-price trade-off at each staircase position
03
What does efgartigimod's cycle-dosing model imply for a new agent's GTN waterfall and net annual cost?

Delivers

  • Cycle-dosing mechanics and the ~$225K net-annual-cost benchmark
  • Part B routing and per-cycle PA burden
  • the GTN waterfall components a new entrant's pricing model must decompose

Custom model delivered in 72 hours.

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Contents

What's inside

Rare Disease · 24–32 pp · In-Market · Analyst report + Excel model + PowerPoint readout

1 The Binding Constraint 2 pp
  • Why ICER's value-based ceiling, not clinical differentiation, decides a new agent's viable launch price
  • Pressure-tested against both existing 'low value' verdicts before the rest of the model is built out
2 Price Ladder — ICER Value-Based Pricing Benchmark 3 pp
  • How ICER's 2021 methodology sets the value-based price range for each approved agent
  • The assumed-price-to-VBP gap efgartigimod and eculizumab both already show
3 The Three-Tier Step-Edit Staircase 3 pp
  • Traditional immunosuppression, then FcRn antagonist, then AChR+-restricted C5 inhibitor
  • PA criteria and population gating at each tier
4 Analogue Benchmarks — Rozanolixizumab & Zilucoplan Pricing 3 pp
  • How the 2023 entrants priced into a staircase efgartigimod's ICER review had already defined
  • What the analogue set supports for a new entrant's defensible price
5 Cycle-Dosing Economics & GTN Waterfall 3 pp
  • Efgartigimod's four-weekly-infusion cycle model and the ~$225K net annual cost it produces
  • Part B routing, per-cycle PA burden, and the GTN components decomposed line by line
6 Value-Based ICER Sensitivity & Rebate Exposure 3 pp
  • Which pricing assumption moves the ICER verdict most
  • PBM rebate exposure at different net-price scenarios
7 Launch Sequencing & Revenue Scenarios 4 pp
  • Tier-entry timing and step-edit positioning strategy
  • Conservative, base, and aggressive revenue scenarios
8 Client Alignment Questions 2 pp
  • The open pricing questions your team must close before launch price is locked
  • Structured for an internal pricing committee session
Appendix and source ledger included · 45-minute analyst readout included with delivery
Formats

Included with every brief

PDF
PDF Brief
Pricing Strategy Brief — Complete Edition
PDF methodology brief accompanying the 8-sheet pricing model: ICER value-based benchmark, step-edit architecture, cycle-dosing economics, and GTN waterfall for US myasthenia gravis.
XLS
Excel Model
Pricing Strategy Model — Excel
8-sheet editable model: Price Ladder, ICER Value-Based Benchmark, Analogue Benchmarks, Step-Edit Scenario Grid, GTN Waterfall, Launch Sequencing, Revenue Scenarios, Sources.
Methodology

How AXLRx builds this model

Prepared by MoatRx analysts.

Every AXLRx pricing model is built from primary regulatory and payer sources, ICER technology assessments, FDA labelling, and live payer policy documentation, not secondary summaries. Findings are independently verified before inclusion.

US myasthenia gravis pricing sources: ICER's 2021 Eculizumab and Efgartigimod Final Evidence Report, FDA Drugs@FDA labelling for serology-restricted indications, and commercial payer prior-authorisation policy documents.

  • Efgartigimod and eculizumab ICER value-based price ranges and assumed prices verified against the ICER 2021 Final Evidence Report
  • Three-tier step-edit architecture and AChR-antibody-positive C5 gating verified against FDA label serology restrictions and commercial PA policy documents
  • Cycle-dosing net annual cost benchmark verified against trade press reporting on efgartigimod net pricing
FAQ

Frequently asked questions

Deliverables
What formats are included with every model?
Every commissioned Pricing Strategy Model includes an editable 8-sheet Excel model (Price Ladder, ICER Value-Based Benchmark, Analogue Benchmarks, Step-Edit Scenario Grid, GTN Waterfall, Launch Sequencing, Revenue Scenarios, Sources) and a PDF methodology brief, no PowerPoint deck, since a pricing model is built to be worked in directly rather than presented from. An optional 45-minute analyst readout call is included.
Sources
How is the pricing evidence verified?
AXLRx builds from primary sources only: ICER technology assessments, FDA regulatory records, and payer policy documentation. No secondary summaries or market research reports. Every reference price, mechanism, and benchmark input is independently verified before inclusion.
Customisation
Can I model a specific payer segment or step-edit position?
Yes. The intake form captures your indication, target payer segment, and comparator tier. A scoping call confirms scope before research starts. Commission via the intake form to start.
Get Started

Commission this model

AXLRx delivers myasthenia gravis pricing strategy models built for market access and pricing teams navigating the US ICER benchmark and step-edit architecture. Custom model in 72 hours.

1
Submit your request

Specify your indication, payer segment, and comparator scope.

2
Scoping call

AXLRx analyst confirms pricing mechanism assumptions and step-edit position before building.

3
Delivery

Research-verified pricing model in 72 hours with optional analyst readout.