Oncology · United States · In-Market

US NSCLC Disease Landscape

How the US NSCLC population segments by histology and biomarker, where it is actually diagnosed and tested, and where the gap between diagnosis and treatment costs patients.

NSCLC · US MarketDisease Landscape72-Hour Delivery30 Pages · 3 Outputs100% Live-Sourced
Market United States Stage
The Landscape

NSCLC splits into five biomarker-defined segments, each with its own treatment standard, and 51% of patients are diagnosed only after the disease has already reached distant stage.

Non-small cell lung cancer is not one disease to size. Adenocarcinoma accounts for roughly 40% of all lung cancers, squamous cell carcinoma for 25 to 30%, and large cell carcinoma for about 10% (American Cancer Society). Within that histology map sits the segmentation that actually drives treatment: EGFR, ALK, ROS1, KRAS G12C, and PD-L1 expression tier. Each segment carries a different first-line standard of care, and sizing the wrong one is the most common pre-launch error.

The US will see an estimated 229,410 new lung cancer diagnoses in 2026, and non-small cell histology accounts for roughly 85% of them (American Cancer Society; SEER). Fifty-one percent of cases present at distant stage against just 24% localized (SEER, 2016-2022 diagnosis data). The biomarker-driven segment map below only helps a patient whose disease is caught before it reaches that point.

Below, we segment the population the way your commercial model has to, trace where each biomarker cohort is actually identified and treated, and show where the identification gap costs patients before therapy ever starts.

229,410
estimated new US lung cancer cases in 2026 (ACS/SEER)
~85%
of US lung cancer diagnoses are non-small cell histology
51%
of lung cancer diagnosed at distant stage vs. 24% localized (SEER)
46%
of US patients receive all 5 guideline biomarker tests before first-line therapy (MYLUNG, 2022)
Sample Output

Exhibit 2 — NSCLC molecular segmentation, US and North American cohorts.

SegmentApprox. share of NSCLCDominant 1L approachIdentification depends onCommercial note
EGFR-mutantAdenocarcinoma-skewed, never-smoker enriched~17–19%EGFR TKI (osimertinib)NGS or EGFR-specific PCR at diagnosisCrowded first-line; LCMC (JAMA 2014) and EXPRESS (Lung Cancer 2019) bound the range
ALK-positiveYounger, never-smoker skew~3–9%, population-dependentALK TKIFISH or NGSUS community-practice data (Oncotarget 2021) shows 2.6% overall, rising to 9.3% in non-smoking non-squamous patients. Alectinib is preferred over crizotinib per the ALEX trial (Peters et al., NEJM 2017, PMID 28586279).
KRAS G12CSmoking-associated~10–13% (8.9–19.5% real-world range)Chemo-IO; sotorasib or adagrasib at progressionNGSLim et al. (Lung Cancer 2023) is the reference range; testing is recommended before first-line therapy
PD-L1 high (≥50%), driver-negativeSee CI brief~21–27% of driver-negative NSCLCIO monotherapyPD-L1 IHC (22C3 pharmDx)EXPRESS (2019): 21% in the Americas overall, rising to 27% once EGFR/ALK-negative. IO monotherapy is the standard here per KEYNOTE-024 (Reck et al., NEJM 2016, PMID 27718847); the full competitive map is in the CI brief.
[YOUR SEGMENT][Client] · ConfidentialDefined at intakeScope-dependentPer proposed biomarkerSized to your asset

Sources: Segment prevalence is drawn from four live-verified sources: Kris et al., Lung Cancer Mutation Consortium, JAMA 2014, PMID 24846037; Dietel et al., the EXPRESS study, Lung Cancer 2019, PMID 31319978; Allen et al., Oncotarget 2021, PMID 34786182; and Lim et al., Lung Cancer 2023, PMID 37683526. Treatment-standard citations: Peters et al. (ALEX), NEJM 2017, PMID 28586279 (alectinib vs. crizotinib, ALK-positive NSCLC); Reck et al. (KEYNOTE-024), NEJM 2016, PMID 27718847 (pembrolizumab monotherapy, PD-L1 ≥50%). On a commissioned brief, each figure is re-verified against the current published record and matched to your asset's specific proposed label and cohort.

Commercial Questions

Five questions. Each section is built to answer one of them.

Every section answers a named commercial question your team is asking, scoped to your asset.

01
How does NSCLC segment by histology and actionable biomarker, and what governs treatment choice in each segment?

Delivers

  • Histology split · biomarker-defined segmentation · dominant 1L approach per segment
02
How many patients present early enough for that segmentation to matter?

Delivers

  • SEER stage-at-diagnosis distribution · localized vs. distant split · five-year survival differential by stage
03
What share of NSCLC actually carries each actionable biomarker?

Delivers

  • EGFR, ALK, KRAS G12C, and PD-L1 prevalence from US and North American cohorts · testing-population caveats
04
Which US centers and trial networks define practice and generate the evidence base?

Delivers

  • NCCN member institutions · NCI ALCHEMIST and Lung-MAP screening networks · named coordinating sites
05
Where does the diagnosis-to-treatment pathway lose patients, and how fast does it move?

Delivers

  • Tissue-NGS vs. liquid-biopsy pathway · turnaround times · guideline-complete testing rate before first-line therapy

Scoped to your asset's target segment — not the disease in aggregate.

Scope Your Work
Contents

What's inside

Oncology · 24–32 pp · In-Market · Analyst report + Excel model + PowerPoint readout

01 The Disease Frame pp. 1–3
  • Histologic subtypes: adenocarcinoma, squamous cell, large cell
  • The biomarker segmentation that actually drives treatment selection
  • What secondary data resolves vs. what needs primary work
02 The Epidemiology Base pp. 4–7
  • US incidence and the non-small cell share of lung cancer
  • Stage-at-diagnosis distribution and the localized-to-distant gap
  • Five-year survival differential by stage
03 Molecular Segmentation pp. 8–13
  • EGFR, ALK, ROS1, and KRAS G12C prevalence across US and North American cohorts
  • PD-L1 expression tiers and the driver-negative population
  • Where academic-center and community-practice estimates diverge
04 The Referral Network pp. 14–18
  • NCCN member institutions setting thoracic oncology practice
  • NCI ALCHEMIST and Lung-MAP screening and treatment networks
  • Named coordinating sites and principal investigators
05 The Diagnostic Pathway pp. 19–22
  • Tissue biopsy with reflex NGS panel as the standard first step
  • Liquid biopsy (ctDNA) as concurrent or reflex complement
  • PD-L1 IHC and turnaround-time benchmarks by test
06 The Testing Gap pp. 23–25
  • Share of patients receiving all guideline-recommended biomarkers before first-line therapy
  • Diagnosis-to-treatment timeline and where it stalls
  • What faster biomarker turnaround changes for each segment
07 The Assumption Register pp. 26–28
  • Which population figures are solid and which are modelled
  • The inputs that drive estimate variance
  • Sensitivity on testing penetration
08 Client Alignment Questions pp. 29–30
  • Evidence gaps secondary research cannot close
  • Where your segment definition needs primary validation
  • Decisions contingent on label scope
Appendix and source ledger included · 45-minute analyst readout included with delivery
Formats

Included with every brief

PDF
PDF Brief
Intelligence Brief
Structured for sequential reading by your launch lead, medical affairs director, and market access team. Every exhibit sourced.
XLS
Excel Model
Segmentation Model
A live, editable model that splits the NSCLC population by histology, stage, and biomarker — with labelled, sourced assumptions your analyst can adjust.
PPT
PowerPoint
Executive Readout — PowerPoint
12–15 slide readout deck for commercial team presentations, formatted to AXLRx design standards.
Methodology

Every figure is live-sourced before delivery. If a number cannot be verified, it does not appear.

Prepared by MoatRx analysts.

This is a field where AI confidently reproduces outdated epidemiology, superseded payer policy, and retracted analyses. AXLRx uses none of its own memory as a source. Every figure your team receives is verified against a live document at the time of writing.

A wrong number in front of your payer or your leadership team is not recoverable in the same meeting.

  • Every claim cited to a live PMID, ClinicalTrials.gov ID, or URL at point of writing — uncited claims are dropped, not estimated
  • PubMed metadata fetched live during authoring — model memory produces incorrect author and journal data even on correct PMIDs
  • Numeric cross-check: the specific figure must appear in the cited source, not merely be consistent with its topic
  • Independent audit pass after generation — broken links, unsourced claims, and numeric inconsistencies flagged before delivery
  • Drop gate: any figure that cannot clear the above is removed. No confidence tiers. No exceptions.
FAQ

Frequently asked questions

Scope
Is this a generic NSCLC overview?
No. The landscape is segmented to the part of NSCLC your asset competes in, with the population, referral-network, and testing-gap data your model actually needs, not a textbook summary.
Sourcing
Where do the population figures come from?
Every figure is cited to a live SEER, NCCN, ACS, or peer-reviewed source at the point of writing, and cross-checked to appear in that source. Unverifiable figures are dropped.
Delivery
How fast?
72 hours from scope confirmation, with a 30-minute readout call included. A 48-hour track is available for board deadlines.
Format
Do we get an editable model?
Yes — the Excel segmentation model is fully editable with labelled assumptions, so your analyst can run sensitivities without rebuilding it.
Process
Can we commission just the segmentation?
Yes. Scoped standalone sections are available and priced by scope. Tell us at intake which questions your team needs answered.
Get Started

Tell us your asset. Your team has the intelligence in 72 hours.

We build from your asset's clinical profile — mechanism, biomarker strategy, proposed label, and target cohort. Scope confirmation takes one call.

01
Submit your asset profile

Drug, mechanism, proposed indication, target cohort, geography. Five minutes via the intake form.

02
Scope confirmed in 24 hours

We confirm scope with your team, clarify ambiguities, and lock delivery timing.

03
Your disease landscape, delivered in 72 hours

PDF intelligence document, Excel model, and optional executive deck — with a 30-minute readout call included.